How to Pick The Right Blog Niche That Makes Money (In 2023)
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How to Pick The Right Blog Niche That Makes Money (In 2023)

how to choose right blog niche


A profitable niche is a pioneer in building a successful blog and will directly affect almost every aspect of your business- traffic, reach, and revenue thus, it becomes extremely important to figure out the blog niche that works for you!

'But, how to choose a niche for a blog and a profitable one at that?
Well, that's exactly what you will find out in this piece, along with the ideal process or parameters of niche selection for blogging.

Lastly, we've also compiled a list of low-competition and untapped niche ideas for you to steal.

But first, let's start with the basics:

What is a Blog Niche?

A blog niche is nothing but a specialized area or a topic that you’ll be writing your content around and when people with similar interests or problems land on your blogs, you build an audience for that niche.

And why is choosing a blog niche so Important?

Selecting a profitable blog niche idea and sticking to it helps provide clarity to you and your audience, which helps to build credibility and it establishes you as an expert in the selected category.

Thus, when you've niched down it becomes easier to attract and build your ideal following and this helps you to stand out.

However, if you are not selective about the niche, you could:

A.End up selling a product or advertising your services to a group that doesn't want it, which means you get no sales.


B. You sell your services to everyone, which means you are not target-specific, and people will trust the word of someone who writes specifically about these, and again you'll end up making no sales

Thus, it is important to choose the right niche for higher lead generation and deliver the most value to the target audience.

What Makes for a Successful Blog Niche?

A myth that new bloggers frequently read about is that you can start writing about ANY fueled by inner passion, and your blog will be a huge success.

This is half true and although passion takes the no. 1 spot in sustaining your blog in the long run, there are several other boxes to check when choosing the most profitable blog niches.

So here are three important pillars that make up profitable niches for blogging:

1. Scalability:
While choosing a blog niche, make sure it’s scalable. Don’t pick niches where there is no potential to write more than 20 or 50 articles.

Choosing a broader niche allows you to test different sub-niches within it to maintain consistency in your uploads and not run out of ideas.

2. Profitability:
Choosing a blog niche low on monetary statistics is not sustainable in the long run; hence, you need to pick a category where there is scope for profit to make money from your blogs

Here's a simple formula to measure profit:

"profitability = search volume x revenue potential of the niche."

And the balance?

Low Competition niches for blogging, along with high search volumes and impressive revenue potential, is the recipe to cook up the most profitable blog niche in 2023.

3. Affiliate marketability:

Affiliate marketing is a goldmine for bloggers and will account for more than 40% of your income funnels in the future from your own blog.

Thus, it is important to evaluate the scope of affiliate marketing when you search for the most profitable blog niches and it's important to choose the categories with high-ticket affiliate marketing commissions or with the potential for high sales volumes to increase the viability of your blog and to make money from it.

We’ve discussed this in detail in the later part of the article.

FYI: Blog's readability is also a part of blog success. To increase the readability of your blog, you need to choose best fonts for your blog.

How Narrow Should Your Blog Niche be?

Narrowing your niche is important for building a successful blog and finding the most profitable blog niches.

But how exactly to define the boundaries?

Let's start on the flip side: Suppose your niche is too broad.

Here are the possible scenarios that may occur:

  1. Your audience will have difficulty determining the intent or the purpose that you wish to communicate via your posts. This would mean that if you end up jumping from several different niches within a bigger umbrella, you will have difficulty building a revisiting audience base.
  2. You'll have a constant blackout of ideas which means you'll end up running out of the next topic to write about since your audience is not defined.
  3. You'll experience stagnant growth in your revenue along with decreased traffic, increased pogo-sticking by your audience, and, thus, a low audience engagement which will, in turn, strike down your rankings.


And to avoid this it is important to narrow down your niche.

Let's suppose you pick your blog niche as "gardening" there will be tons of topics and blogs regarding it, but if you specify your niche as "gardening tools," you get a specific niche to address. Here, the competition is liquidated and you can expand by adding other sub-niches.

Now the main question: How narrow should your niche be?

  • The best answer to this question is to strike off these boxes:
  • The niche is narrow enough to build a niche-specific audience but is also expandable in the long run.
  • The niche is scalable and you don't have ideas to write on.
  • The niche has a significant monthly or quarterly search volume which implies the number of people interested in that niche or searching for answers related to it should be upwards of 50K-100K.

How to Choose a Blog Niche in 2023?

Finding the most profitable blog niches involves dynamic market research and is a must to create a successful blog.

It involves extensive brainstorming, performing keyword research to jot down the most profitable niches, assessing their revenue potential and affiliate marketability, and the sustainability of these blog niche ideas in the long run.

So here are some best ways to find an ideal Blog Niche:

Brainstorm Niche Ideas

Some writers already have a clear idea about what they wanna write about, which is purely based on passion.

However, for most, it is pretty difficult to choose a blog niche and find blog post ideas related to it.

But here's how you can start:

Write down every possible idea that you have in mind.

Make a list of everything that you like to write about, that you think others will like to read about, or something that you've read about that was helpful.

This step might seem basic but it's far better than staring at a blank wall and not knowing when or how to start.
Once you are done, prioritize this list according to the following:

  • What topics do you feel are the most interesting out of the lot?
  • What topics do you think you can write about, and for that, write about for the long term?
  • What problems do you want to solve in your readers' lives, or what impact are you trying to bring about through your blogs?
  • What income funnels can you build around the list you've created and are there enough products related to the niche you want to write about?


You need to apply these filters to your list to narrow down your options.

Keyword Research is Required

Performing comprehensive keyword research for terms people use to search for ideas or answers related to your niche will give you a rough idea of the number of people interested in reading your posts and the traffic you can attract.

If the keywords related to your niche do not sport a high search volume, it's most likely that your blog will stop scaling in the future.

You can also enter these keywords and run them through Google trends. Google Trends provides access to a largely unfiltered sample of search requests made to Google.

Thus, using this tool you can identify seasonal trends and look for high-performing keywords to optimize your content strategy.

Here are the inferences that you can derive from keyword search volume results:

  1. You can estimate the amount of traffic you can get on your chosen niche
  2. The time of the year when your content can garner the highest reach
  3. Ideas or topics that you can write about.

Audience Revenue Potential

For a niche to make it into the category of the most profitable blog niches, it should have a sizable revenue potential.


Let's take a look at the income funnels of a typical blogger:

  1. Advertising(GoogleAdsense)
  2. Affiliate Marketing
  3. Brands and Sponsorships
  4. Product Offerings
  5. Subscriptions, Recommendations, and Outbound Links


If you take a closer look at these income funnels, they directly depend on the traffic you can attract on your site.

Now, let's suppose you want to consider psychology as your niche.
Ask yourself:

What products or services can you offer related to this niche?

Can you think of something?

If you can, that's a good sign because those ideas are your income funnels. But if you are having difficulty in figuring out the income streams that you can build around the niche in question, then you should probably reconsider your options.

Now the next important question:

Will your audience pay for those products/services?

For this, we need to understand the concept of A USER AND BUYER.
Put simply, A user is an individual who will use your product or services and a buyer will buy it.

The user and buyer are mostly the same but may be different.

For example, consider a baby cereal business. The user is the baby but the buyer is the parent.

Henceforth the major income flow will be through the parent and that's exactly where you need to check if your niche is performing.

Affiliate Marketing Potential

As discussed above, affiliate marketing accounts for more than 40% of a blogger's income chart. Thus, it is important to assess the affiliate marketing potential of the niche you choose to work with to make money from your blogs.

The best way to research the viability of affiliate marketers surrounding your niche is to perform competitor research.

Hover over to your competitor's page within your niche and look at the affiliate links they have posted in their articles.

Visit the links and assess the volume of searches associated with the products and the buying potential of that products. Ahrefs is a great tool to help you out with search volumes.

Next, tap into the variety. Take a look at the related products or services that you can offer. Assess their commission rates and prioritize your list accordingly.

What’s the Future of Niche?

Another important factor to consider is the future potential of your niche.

How relevant would your niche be, what are the blog topics you can write about, and how many people would be interested in it?

What age groups does your niche cater to, and is your niche age ambiguous?

When it comes to checking years' worth of trends, Google Trends is a useful tool.

Enter your niche, set a specific geographical zone, and set a year range.

Press enter and Google Trends will show you a graphical representation of user interest for that particular topic and the selected time range.

Trends of alternative education

Moreover, the niche that you consider should also have room for extensive content creation even in the future.

Look for Competitors in the Niche

Niche competitors compete in a limited market segment, and researching your competitors is important to know how saturated the niche is, their strengths, and the potential to gain profit.

Here are four important objectives that you need to observe to perform competitor niche research closely:

  1. Do they focus on offering affordable solutions or high-quality services?
  2. What is their unique selling proposition, and how do they differ from the rest?
  3. Are they aware of the emerging niche trends?
  4. How frequently do they produce new content?
  5. Which social media platforms do they use to promote their products?


Now there are two kinds of competitions you'll come across:

Direct competition: Competitors who sell or publish content identical to what your blog site promotes.

Indirect competition: Competitors who sell or publish similar content but can’t be substituted for each other.

For example, a person selling cakes and a person selling a pizza are in direct competition with each other as both are selling different products but are targeting a similar market or niche, which in this case is 'food.'

The direct competition group is where you need to perform the most amount of research. Here's what to look for:

  • What are the top keywords that they use in their blogs and the audience it attracts?
  • What is the frequency of posting and views on their posts and its statistics?
  • What kind of content do they post around a similar niche, and what are the audience interactions?
  • What kind of audiences do their blog posts attract?
  • What is the size of their blog posts: is it around 1000 words or more, and what is their bounce rate?
  • What posts received the most audience impressions and the topics that brought in more traffic?


Once you know how your competitors are going about your selected niche, you can easily get an idea about the viability of the blog niche you chose, along with ideas on what areas need work and has the least competition where you can excel.

Make Sure You Have Room to be Unique

Establishing your identity is an important part of building your brand and your niche should have enough room for you to craft unique content.

This becomes extremely important when your blog rankings come into the picture.

To keep your blog niche unique, your anchor article should target your chosen niche. Then you should be able to experiment with several other topics related to that niche.

A distinct blog niche is an easiest and most difficult thing to achieve.

It is easiest because you can rely on your passion and purpose behind starting the blog, so you don’t need to spend hours thinking about a unique blog niche.

However, it's the hardest, too, because there is barely any niche left without competition in this competitive blogging industry.

The good news is that you can still make your own space in the saturated blogging competition, only by presenting “you” within your content. When you align your passion with your blog, it will surely put you in a unique space.

Validate Chosen Ideas

Once you have jotted down a few of the most profitable blog niche ideas, it’s time to crown THE ONE!

So, to make things easier for you, we've compiled a list of six tips for determining the best blog niche to make money from your blog:

1. Confirm the search volume - Draw ten keywords related to your blog ideas. Use any keyword research tool like Surfer SEO to evaluate the search volume for these keywords.

If the collective search volume is more than 15,000 per month, you have a good chance to make money using this blog niche.

2. Once you have figured out the top keywords with the highest search volume, it’s time to narrow down your list of niche ideas
Again check the keyword search volumes of these sub-niches to pick out the best of the lot.

You can also use Google Trends to analyze search trends for your sub-niches from the past few years and evaluate the market interest.
The niches that sport a rocketing interest should be your ideal search.

3. Use Google search to find out if your chosen niche can acquire sponsored ads. If sponsored ads are running in your niche, there is a good chance your blog will also make money.

4. Use E-commerce sites like Amazon and eBay to determine if products related to your niche or keyword are on their sites or otherwise. If it’s listed, there is a high scope for affiliate marketing on your blog and better chances to make money.

5. Do a quick search on Google to understand the number of blogs or articles related to your niche worldwide.

If you notice a high number of updated blogs and websites on the same niche, there is a chance your blog niche has a huge market demand.

6. Check for popularity in Forums & Message Boards

Niche forums are discussion forums that have a narrowly focused topic or theme.

Simply put, they are online spaces with a community of people who share the same interest and hold discussions about them.

For example, there are health and fitness forums, travel forums, affiliate marketing forums, etc.

Niche forums help you to determine the potential growth of your community along with helping you decide what kind of content to share with your members.

Moreover, you can gauge market demand for your blog niche by analyzing online discussions about and around your niche.

And how to find a niche forum?

Simply enter your niche topic+forums and choose from the list of online spaces.

How to Brainstorm Blog Niche Ideas?

The first step to brainstorming the most profitable blog niches is to make a long list of possible topics you may write about.

Some best places to rummage for brainstorming niche ideas are:

1. Your room/house. Look around your house and think about the topics you can write about. It may be your laptop, audio system, TV, cooking appliances, etc.

2. Your daily life, staff, and workplace. You can write about how to maintain a positive work environment, plants that can help elevate workspaces, etc.

3. The Blogs you read. Take inspiration from the blogs you read regularly. What problems do people face daily, and what are the plausible answers to those?

4. Magazines, articles, editorials, and social media are the best places to look for ideas. The latest celebrity buzz, Twitter tattle, and trending videos are best to look at.

5. Amazon, eBay, and other shopping sites again are great platforms to look out for niche ideas. You can address the customer review niche or how to build an amazon business area.

Profitable Blogging Niches With Examples:

Now that we've listed some of the best ways on 'How to choose a niche for a blog? Here are the top 3 most profitable blog niches for 2023.

1. Personal Finance

People are constantly searching for financial advice and knowledge to up their money game, and financial freedom is an in-trend topic to say the least.
This is where Personal finance blog niches fit right in.
You can expand your personal finance niche along with sub-niches like

  1. Tax (International or domestic)
  2. Budgeting
  3. Managing debt
  4. Credit cards
  5. Understanding the stock market
  6. Cryptocurrency/NFTs
  7. Real estate investing


2. Health, Fitness, and Well-Being:

Post-pandemic, the focus has greatly shifted to the health and fitness domain diet suggestions and health tips are always in-trend.

This makes the health and fitness niche one of the most demanding and scalable niches of the lot: but of course, with also has the most competition.

Some of the sub-niches that you can explore further are

  1. High-intensity interval training)
  2. Running for beginners (‘Couch to 5K’)
  3. Strength training for women
  4. Pilates
  5. Healthy eating for busy mothers

How to Validate Your Niche Idea:?

Now that you have jotted an elite few niche ideas from the swarm, it is important to validate them and choose the best one that works for you.

The best way to validate your niche idea is to pick something you are a part of.

Suppose you are a web developer; then you can pursue a web development blog and choose a problem area to solve in that category. There are a few benefits to this-

  1. You have the necessary knowledge and first-hand experience handling the problems related to your niche.
  2. You are already in contact with a community surrounding your niche.
  3. You can delve into solving unique questions which are otherwise not available on the internet, which means you have a higher chance at growth and establishing an upper hand for your brand.


However, if you think the area that you work in is crowded and not profitable, here are a few questions to ask yourself to validate the other niche ideas that you may have:

  • Can you work with the chosen niche with a focused approach for at least 90 days?
  • Do you have a real passion and the right skill set to pursue the niche?
  • Is there a huge demand for that niche and are the search volumes significant?
  • Does your niche have a high-paying capability and more than 2 earning funnels?
  • Are niche forums and online discussion groups formed or centered around your niche?


If the answer to all these questions is a yes, Congratulations!

You've found your fit.

But if otherwise, it is best to weigh the ideologies at stake when you decide to pursue a particular niche idea.

5 Untapped Blogging Niches

Though profitable blogging niches are getting saturated and overcrowded, there are still many untapped blogging niches that you can explore further.

A few of these coming-age yet untapped blogging niches are:

1. Smart homes:

Thanks to Instagram and YouTube, people are becoming more interested in smart homes and to combine traditional housing with the comforts of technology which makes this category a perfect blog niche and is a subcategory of the 'lifestyle blog' category, which again is one of the most successful niches out there.

You can write blog posts offering information and suggestions about smart lighting, ambiance, and entertainment solutions.

You can also expand into sub-niches like home security surveillance and smart gardening solutions.

2. Sewing

If we look at the google trends data of this specific keyword alongside scrapbooking and quilting, sewing has a much larger search volume than the others.

Moreover, this niche can further be branched down into sub-niches which again makes it a perfect blog niche. This niche works alongside the fashion blogs category, which is vast and highly successful.

It will also be wise to supplement this niche idea with social media creations such as YouTube videos or Instagram reels to gain more traffic and write helpful articles.

3. Local Real-estate

Now there are tons of websites that talk about real estate. Still, you can create location-specific real-estate content, talking about properties, rentals, etc., in your area or state specifically.

Being location specific establishes your authority in that niche and it's easy to gain traffic since the objective caters to a selected category.

4. Outdoor activities

Outdoor activities are one of the most profitable niche ideas on the internet today.

Outdoor is a much larger umbrella that includes sub-niches such as camping, bungee jumping, etc. Moreover, in this category, you can also attract traffic from a much larger domain which is 'travel' and build your niche alongside.

5. Alternative education

This niche is constantly gaining traction and is going to be one of the most profitable blog niches in the future, given the dissatisfaction of people today with traditional schooling methods.

Moreover, covid has massively contributed to this approach, and now more and more people are searching for alternative education areas to look into, and that's exactly where you can tap into.

What’s the Next Step?

To build a successful blog, you need to establish authority.

Once you define your niche, the next step is focusing on your content.

Even the best and the most profitable blog niche ideas will fail if your content is not competitive enough to stand in the long run, and if you don't focus on writing helpful articles, you will not attract traffic to your platform.

The best way to go about it is to present a well-researched piece and practice the correct SEO practices, create unique content covering the most-basics to the upbeat information, employ pay-off advertising strategies, and focus exclusively on ranking your site to gain traffic.

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