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How to Scale Your Blog (Best Way in 2023)
Once upon a time, a young blogger had big dreams of making money through blogging.
He spent hours researching the best ways to grow his blog, but nothing seemed to work.
He was stuck in the same old routine of writing about his interests and hoping his blog would take off one day.
The truth is, making money through blogging isn't as easy as it used to be.
Did you know that 99% of bloggers don't make enough money to quit their day jobs?
But there's hope.
In this comprehensive guide, I'll share tips and strategies for scaling your blog and turning it into a profitable online business.
Don't miss out on this opportunity to take your blog to the next level. Follow our step-by-step guide and start seeing real results for your efforts.
Ultimately, you'll perform well to become a successful blogger and make money through blogging.
Great Reasons to Grow your Blog
Here are 5 main reasons to scale your blog:
- Quit your 9 to 5 job: By growing your blog, you can turn it into a source of passive income that can eventually replace your traditional job.
- Pay off your debts: With a successful blog, you can make enough money to pay off any outstanding debts.
- Travel the world: A profitable blog can give you the financial freedom to travel and see the world.
- Spend more time with loved ones: With a successful blog, you can make your own schedule and have more time to spend with the people you care about.
- Get out of the rat race: By growing your blog and making money online, you can break free from the traditional 9 to 5 work and have more control over your life.
The Problem with Old School Advices
If you're tired of hearing the same old advice about blogging, you're not alone.
The truth is, most blogging advice is outdated and doesn't consider the rapidly changing landscape of the internet.
The "gurus" who started 5-10 years ago may still be generating money online, but it's a different story for the rest of us.
The dream of passive income is alluring, but the reality is that 99% of bloggers continue to fail.
The same old strategies of writing about your interests, being consistent, and developing solid writing habits just don't cut it anymore. The internet has doubled in size and the rules have changed.
Blogging and SEO are more competitive than ever before. Picking the right niche is harder than ever, and making money can take forever if you waste time on the wrong, outdated tactics.
But don't despair; there is a solution.
If you're willing to put in the effort and want to develop a real passive income business in the 2020s, this post is for you.
Forget blogging as a hobby or find a quick way to make money. This step-by-step methodology will help you launch and scale your lucrative blogging firm as quickly as feasible.
This guide offers a step-by-step strategy for scaling your blog as quickly as possible.
And the best part?
This approach covers four essential areas: content creation, link building, monetization, and do blogging like a startup.
So, keep reading if you're ready to grow your blog to the next level and start making real money and scale your blog.
Finding a Profitable Blog Niche
Finding a profitable niche can be a daunting task, but with the right approach, it can be a lot easier to make money blogging.
Here are some tips on how to find a profitable niche and the best blog niches to make money online.
First, it's important to start with the right topic to find a profitable niche.
The primary thing you want to focus on is the potential for your niche to make money. Otherwise, you've just got a hobby site.
You should focus on three primary drivers of any successful online site:
- Affiliate products
- Commission rates
Affiliate products should be high-priced items where you can make more selling one thing than programs where you need to sell dozens to make a profit.
Commission rates should be browsed through different affiliate networks and Google individual affiliate programs to see their commission rates.
This is the percentage you make for each sale. You should also check the cookie duration or the window of time that you get credit for the sale after the affiliate link is clicked.
Keywords should be buying keywords that have a high search volume but low competition or difficulty score. Different SEO tools like Ahrefs can help you find great keywords.
There are many options to choose from when it comes to the best blog niches to make money online.
Here are 16 of the best niche site ideas to get started blogging on this year:
- Personal Finance
- Credit cards
- Outdoor gears
- Expensive sports
- Fitness and weight loss
- Personal development
- Food and cooking
- Home and Garden
- Health and wellness
- RVs or Van life
Each of these niches can be profitable if you find the right angle and target market.
For example, you could focus on budgeting for millennials or saving for retirement in personal finance.
In photography, you could focus on camera reviews or editing software. With credit cards, you could focus on travel rewards or business owners.
The key to making a niche site successful is to find your unique angle and target market, conduct keyword research and write quality content with good SEO, obtain backlinks from reputable sites in your niche to build Domain Authority, update your posts frequently to start ranking on Google search engine results pages, and join affiliate programs and strategically place your affiliate links to start earning commissions.
Do Blogging Like a Startup
One key aspect of scaling a blog like a startup is to adopt a startup mindset.
This means approaching your blog with a sense of experimentation and a willingness to try new things. It also means being agile and adaptable, ready to pivot your strategy as necessary.
Let's explore the key elements to scaling your blog like a startup and achieving long-term success.
Keep a startup mindset:
When it comes to blogging, it's easy to get caught up in the day-to-day tasks of creating content and promoting it.
But, just like a startup, it's important to have a long-term vision and strategy.
This means thinking about your blog's scalability from the very beginning and making sure that your goals and objectives align with your overall business strategy.
Focus less on writing and more on scaling:
While creating high-quality content is important, it's not the only factor contributing to a successful blog.
To truly scale your blog, you must focus on other areas such as SEO, distribution, and audience engagement.
This means investing time and resources into researching keywords, building backlinks, and promoting your content on social media.
Plan your monetization strategy from day one:
One of the biggest challenges facing bloggers is how to monetize their content.
Whether you're looking to generate revenue through advertising, affiliate marketing, or sponsored posts, it's important to have a plan in place from the beginning.
This means identifying your target audience, researching potential monetization methods, and testing different approaches.
Learn from others' mistakes:
One of the best ways to scale your blog like a startup is to learn from others who have already done it.
This means studying successful blogs in your industry, identifying their strengths and weaknesses, and adapting their strategies to suit your business.
Scaling a blog like a startup requires constant experimentation.
This means trying new things, testing different approaches, and continuously looking for ways to improve.
Whether experimenting with new content formats, testing different distribution channels, or trying new monetization methods, it's important to stay open to new ideas and opportunities.
Overall, scaling a blog like a startup requires strategic thinking, creativity, and a willingness to take risks.
By following these tips and constantly experimenting and refining your approach, you can set your blog up for long-term success and growth.
Decoding Search Intent
Decoding search intent is the process of understanding the primary goal or motivation behind a user's search query.
By optimizing for search intent, you can create relevant and valuable content that satisfies the needs of your audience and improves your chances of ranking well on the SERP.
How do search engines work?
Before we can talk about optimizing search intent, we need to understand how search engines work.
Search engines like Google use complex algorithms to crawl and index the web.
But what does that mean for you as a blogger or website owner?
Essentially, search engines are looking for high-quality, relevant content that provides value to users.
They also consider the number and quality of backlinks, as well as user engagement metrics like click-through rate and bounce rate.
In other words, search engines are looking for websites that are both authoritative and user-friendly.
Why is search intent important for blogging?
Now that we have a better understanding of how search engines work let's talk about why search intent is so important for blogging.
When you understand what your audience is looking for, you can create content that matches their intent.
And when your content matches the intent of your audience, you improve your website's relevance and authority, increasing the chances of ranking well in search engine results.
But that's not all - by understanding and optimizing for search intent, you can also broaden your reach across different stages of the funnel.
From those who are just discovering your brand to those looking to convert, you can increase your chances of reaching them by focusing your efforts on matching search intent.
Types of search intent with examples
Now that we know why search intent is important let's talk about the different types of search intent and give examples.
There are four primary types of search intent: informational, preferential/commercial investigation, transactional, and navigational.
Informational intent: when users seek information or knowledge on a specific topic. Examples include "How to start a garden" or "The best camera for photography."
Preferential/Commercial Investigation intent: when users research a product or service before making a purchase. Examples include "Best running shoes for flat feet" or "Best car insurance companies."
Transactional intent: when users want to make a purchase or complete a transaction. Examples include "Buy a new car" or "Book a vacation rental."
Navigational intent: when users are looking for a specific website or webpage. Examples include "The University of XYZ website" or "IRS tax forms."
It's important to note that many searches will fall under more than one category.
For example, a search for "best running shoes" could have both informational intent (to learn more about running shoes) and preferential/commercial investigation intent (to research and potentially purchase a new pair of shoes).
SERP role in Search Intent
The SERP (Search Engine Results Page) is the page that appears after a user enters a search query into a search engine like Google.
The SERP displays a list of results that match the user's query, and it's the primary way that users interact with search engines.
The role of SERP in relation to search intent is that it's the place where users are most likely to find the information they're looking for.
The search results that appear on the SERP are ranked based on various factors, including relevance, authority, and user satisfaction.
By understanding and optimizing for search intent, you can improve your chances of ranking well on the SERP and capturing organic traffic.
The power of capturing Google traffic
Capturing organic traffic from Google is crucial for any website or blog. Not only is it free, but it's also highly targeted.
When users search for a specific query, they actively seek the information or product you offer.
And when you understand and optimize for search intent, you increase your chances of ranking well and capturing that traffic.
But that's not all - capturing organic traffic also improves your website's visibility and authority, which can lead to even more traffic and conversions.
How to Optimize Blog Posts for Search Intent and how to rank for?
Now that we've covered the basics of search intent let's talk about how to optimize your blog posts for search intent and how to rank for your target keywords.
Start by researching your target keywords and determining the intent behind them.
Use tools like Google's Keyword Planner or SEMrush to get an idea of the search volume and competition for your keywords.
Create a content strategy that aligns with the intent of your target keywords.
For example, if your target keyword has an informational intent, create a blog post that provides valuable information and knowledge on the topic.
If your target keyword has a transactional intent, create a blog post that guides the user through making a purchase or completing a transaction.
Use your target keywords in the right places. This includes the title, headings, and body of your blog post.
However, don't stuff your keywords in unnaturally; use them in a way that makes sense and is easy to read.
Build backlinks to your blog post: Backlinks signal to search engines that other websites find your content valuable, which can improve your rankings.
Reach out to other bloggers or website owners and ask if they would be willing to link to your blog post.
Monitor your progress: Use tools like Google Analytics or SEMrush to track your website's traffic and rankings. Keep an eye on your click-through rate, bounce rate, and other user engagement metrics.
By understanding and optimizing for search intent, you'll be able to create blog posts that match the intent of your target keywords and rank well on the SERP.
Remember, it's not only about getting traffic but also about providing value to your audience and satisfying their needs.
Search intent is a crucial aspect of SEO, and by understanding and optimizing for it, you can improve your website's rankings and capture organic traffic.
By understanding the different types of search intent, researching your target keywords, and creating a content strategy that aligns with intent, you can improve your chances of ranking well on the SERP and satisfying the needs of your audience.
Create a Minimum Viable Website or Blog
Your website is often the first point of contact between your business and potential customers.
It must make a good impression, but with so many options and features available, it can be overwhelming to know where to start.
I'll walk you through the minimum elements your website needs to make a killer first impression and attract customers.
Compelling Home Page
let's talk about your home page. This is the first thing visitors will see, so it must make a great impression.
Keep it simple and focused with a brief introduction of your business, a clear call-to-action, and a way for visitors to contact you.
Oh, and don't forget to keep your branding consistent and ensure your home page is easy to navigate.
Introduce yourself - About page
This is your chance to introduce yourself and your business to visitors and tell your story.
Share your mission, values and include a professional headshot or logo.
And don't forget to include testimonials from satisfied customers or links to your social media accounts.
Build a Useful Blog post template
A blog is a great way to establish yourself as an expert in your field and attract new customers.
When creating your blog post template, ensure it's easy to read, visually appealing and includes a clear call-to-action.
And don't forget to ensure your blog posts are well-researched, informative and include relevant images or videos.
This is one of the most important pages on your website; it's where visitors will go if they want to get in touch with you.
Make sure it's easy to find and includes a clear call-to-action and all your contact information.
Include a contact form and a location map if you have one.
Remember, keep it simple, focused, and make sure the information on your website is accurate and up-to-date.
As you grow and expand your business, you can always add more features and functionality to your website, but these basic elements will ensure you have a solid foundation to build on.
Do Keyword Research and Optimization
Keyword research is a crucial step in identifying the words and phrases that your target audience uses in search engines so that you can optimize your website or blog to rank for those terms.
It helps you understand your readers' language and intent when searching for content related to your blog's niche. It also enables you to identify new topics to write about.
One way to spot keyword opportunities is by paying attention to your readers' questions.
Whether they reach out to you via email, social media, or blog comments, they provide valuable insights into the language they use and the topics they are interested in.
Note the words and phrases that come up frequently, as they could be potential keywords to target in your blog post.
Another way to spot keyword opportunities is by monitoring your competitors' blogs.
Look at their blog post titles and clusters to see which keywords they target. This can give you an idea of the popular topics in your niche.
It is also important to note that long-tail keywords are becoming more popular among searchers as they are more specific and less competitive, making them easier to rank in search engines.
Moreover, you can also take a look at the auto-suggestions by google when you type phrases. Also, you'll notice some suggestions at the bottom of search results, some long tails & relevant keyword suggestions.
These LSI keywords can give ideas for other keyword opportunities you may have to consider.
By paying attention to your readers' language, monitoring your competitors, and using various tools, you can identify new keyword opportunities and create content that grabs your audience's attention.
There are plenty of tools available to help you find the perfect keywords for your blog.
Recommended Tools to find keyword opportunities:
- Ahrefs: This is a powerful tool that allows you to see the keywords your competitors are ranking for and the backlinks they have acquired. This can give you an idea of the keywords you should be targeting.
- SEMrush: This comprehensive SEO tool allows you to research keywords, track your rankings, and analyze your competitors' SEO strategies.
- Ubersuggest: This tool from Neil Patel allows you to generate keyword ideas based on a specific seed keyword. It also shows you the search volume and CPC of each keyword.
- Keywords Everywhere: This browser extension shows you the Accurate metrics right where you need them.
- Moz Keyword Explorer: This tool helps you discover and prioritize the best keywords to target. It provides search volume, CPC, and SERP data for any keyword. It allows you to research and compare the rankings and performance of your competitors.
- KWFinder: Helps you find long-tail keywords with low SEO competition. It also provides search volume, CPC, and SERP analysis.
- SERPstat: A All-in-One SEO Platform for keyword research, on-page optimization, backlink analysis, and competitor research.
Blog Content Creation
Learn to Structure content instead of just writing it
When scaling a blog, it's important to focus not just on the quantity of content you produce but also on the quality and structure of that content.
So the key strategy is to learn how to structure your content in a way that is engaging, easy to read, and optimized for SEO.
One important aspect of structuring content is to use headings and subheadings to break up long blocks of text and make it easier for readers to skim and find the information they're looking for.
Additionally, using bullet points and lists can help to break up text and make it more visually appealing.
Another important aspect of structuring content is to use images and other multimedia elements to supplement your text and make your blog more engaging.
This can include infographics, videos, and other types of visual content that can help to break up text and make your blog more visually appealing.
By providing valuable content that is well-structured and visually engaging, you can help to increase the reach and impact of your blog.
Here are some additional advanced tips for structuring your content like a blogging expert:
- Use storytelling devices: Use devices such as foreshadowing, cliffhangers, and plot twists to keep your readers engaged. This will make them want to read more and also will make them remember your blog.
- Leverage the power of visuals: Use images, infographics, charts, and videos to supplement your text and make your blog visually appealing. This will help to break up text and make your blog more engaging.
- Create a consistent brand voice: Develop a consistent brand voice that reflects your values and mission; this will help to create a professional image and improve the overall user experience.
- Optimize for mobile: Optimize your blog for mobile devices, as most of the web traffic is coming from mobile devices. Make sure your blog is responsive and easy to navigate on a smaller screen.
- Use the power of storytelling: Use storytelling to connect with your readers and make your content more relatable. Share personal anecdotes, case studies, and real-life examples to make your content more engaging.
- Use storytelling devices to structure your content: Use storytelling devices such as a beginning, middle, and end to structure your content. This will make your blog posts more engaging and easy to follow.
- Be humor: Incorporating humor into your content can help to lighten the mood and make your blog more relatable and enjoyable to read.
- Use clear and simple language: Avoid jargon or overly technical language in your blog posts. Instead, use clear and simple language that is easy for your readers to understand.
- Try the best blog fonts: Another way font can enhance your content is by drawing attention to important information. By using different font styles and sizes for headings and subheadings, you'll make it easy for readers to scan your content and quickly grasp the main points.
- Don't forget to do internal linking: Linking to other relevant content on your blog can help to keep readers on your site longer and also helps with SEO.
- Including a call to action (CTA): in your blog posts is an important aspect of making your content more engaging. A CTA is a button or link that prompts your readers to take a specific action, such as signing up for a newsletter or downloading an e-book.
By following these advanced tips, you can create content that is not only informative but also interesting and enjoyable for your readers.
Remember that quality content is the key to scaling your blog, and by putting in the effort to structure your content engagingly, you can be on your way to success.
Learn to Structure content instead of just writing it
Let me tell you that using AI tools for content creation is a game-changer. Not only does it make the process of creating content more efficient and less time-consuming, but it also helps to optimize your content and make it more relevant to your audience and search engines.
Imagine generating high-quality content in a fraction of the time. With AI tools, you can automate repetitive tasks such as keyword research, content optimization, and even content generation, giving you more time to focus on creating engaging and informative content.
But it's not just about saving time and effort; it's also about making your content stand out in a crowded online space.
With the help of AI tools, you can analyze your content and make suggestions for improvements that can increase its readability and overall quality.
It can also help you to personalize your content to provide more relevant and engaging content to different audiences.
And let's not forget about search engines. They're also taking notice of AI and are using it to rank content. By using AI tools to optimize your content, you can increase the chances of your content being seen by a larger audience.
In short, as a blogger, you can't afford to miss out on AI tools' benefits to your content creation process. They can help you to create high-quality content in less time, improve the user experience, and increase your visibility on search engines.
Search engine like google doesn't tell you not to use AI tools to create and optimize content. It's the market creating rumors.
So, what are you waiting for? Try the best AI tools for content writing and see the difference it makes to your blogging efforts!
Tips to Improve your Writing for Blog Posts
let me share some tricks that can help improve your writing for blogging:
|Write in a conversational tone||Imagine conversing with your audience rather than writing a formal essay. This can help to make your writing more relatable and engaging.|
|Use active voice||Active voice makes your writing more lively and dynamic, and it can help to make your sentences shorter and more direct.|
|Practice, practice, practice||The more you write, the better you'll get. Writing is a skill, and like any skill, it takes practice to improve.|
|Get feedback||Share your writing with others, and ask for feedback. This can help you to identify areas for improvement, and it can also give you new ideas for future content.|
|Edit and proofread||Before publishing your blog post, make sure to edit and proofread it thoroughly. This will help to catch any errors or inconsistencies, and it will ensure that your post is polished and professional.|
Build a Link building Engine
Building a link building engine and earning links is a complex process that requires a solid understanding of search engine optimization (SEO) and online marketing. To gain more insights, you can follow these steps:
- Conduct a thorough competitor analysis: Analyze your competitors' link profiles to understand their link building strategies and identify opportunities for improvement.
- Use link building tools: Utilize tools such as Ahrefs, SEMrush, and Majestic to gain insights into your own link profile and to identify potential link building opportunities.
- Leverage analytics: Use web analytics tools such as Google Analytics to track your website's performance and identify areas that need improvement.
- Monitor industry trends: Stay up-to-date with the latest SEO and link-building developments by following industry blogs, participating in online forums and attending webinars and conferences.
- Test and experiment: Implement different link building strategies and test their effectiveness. Continuously monitor and optimize your approach based on the data you collect.
- Hire an expert: If you want to speed up the process of building a link building engine and earning links, you can hire an experienced SEO or link building expert who can help you develop and execute a successful link building strategy.
Ultimately, link building is a continuous process that requires patience, persistence, and a willingness to experiment and learn from your mistakes.
Top 3 Guides to Learn in depth about Link building:
- Link Building for SEO: The Beginner’s Guide
- Link Building for SEO: A Complete Guide
- Link Building for SEO: Ultimate Guide
How to scale guest posts and link-building partnerships
Are you ready to take your guest post and link-building efforts to the next level? Scaling your strategies involves reaching a wider audience and partnering with more websites in your niche or industry.
Here's how to do it:
Identify your targets: Make a list of websites relevant to your target audience and with strong domain authority. Prioritize the sites most likely to accept guest posts or link-building partnerships.
Build relationships: Connect with website owners or editors and establish a relationship with them by commenting on their posts, sharing their content, or offering to help in any way you can.
Plan ahead: Create a content calendar that includes guest posts, infographics, and other types of content that can attract links.
Optimize your outreach: Craft a personalized and compelling template to reach potential partners.
Track your progress: Keep track of which sites you've contacted, which ones have accepted your guest posts or link-building partnerships, and which ones have not. Use tools such as Ahrefs or Majestic to measure the impact of your link-building efforts on your website's domain authority.
Scaling your guest post and link-building efforts is an ongoing process that requires a strategic approach, persistence and a willingness to experiment and learn from your mistakes.
By building relationships, creating high-quality content, and continually measuring and optimizing your efforts, you can expand your reach and increase the number of sites and partners you work with.
So, roll up your sleeves, and let's get started!
Learn to Earn Links, than build it
Earning links refers to the process of acquiring links naturally, without directly requesting them.
This is typically done by creating high-quality, valuable content that others in your industry or niche find interesting and want to link to.
Other ways of earning links are participating in online communities, leveraging social media, and networking with other website owners.
Both earning and building links are important for improving your search engine rankings, but earning links is generally considered more effective and sustainable in the long run.
This is because search engines like Google place more value on links acquired naturally, as they are seen as a more reliable indicator of the quality and relevance of your content.
However, building links can be a good strategy to get quick results and support your link building efforts in the short run.
It's also important to note that building links may be necessary in some cases, like when your website is new and doesn't have enough backlinks yet.
Monetize Your Blog
Creating affiliate content and generating revenue through affiliate marketing is a process that requires a well-thought-out strategy.
How to build your early affiliate content and start making affiliate revenue
Here are some key steps to take to get started:
Creating affiliate content and generating revenue through affiliate marketing is a process that requires a well-thought-out strategy. Here are some key steps to take to get started:
- Niche selection: Choose a blog niche that aligns with your interests and expertise, making it easier to create relevant and valuable content.
- Affiliate program researches: Research and join affiliate programs that offer products or services that align with your niche and have a good reputation for paying affiliates on time.
- Content creation: Develop high-quality, engaging content that promotes the products or services you are affiliated with. This can include blog posts, videos, product reviews, and tutorials.
- Optimization: Optimize your content for search engines using keywords and other SEO best practices to increase visibility and attract more visitors.
- Promotion: Share your content on various platforms, such as social media and online communities, to increase visibility and drive traffic to your website.
- Targeted Traffic: Utilize search engine optimization (SEO) techniques to increase your visibility in search engine results pages (SERPs) and drive targeted traffic to your website. This includes researching and incorporating relevant keywords into your content, optimizing meta tags, and building backlinks.
- Building an audience: Build a loyal audience by creating an email list, growing a social media following, or other means.
- Tracking results: Use tools like Google Analytics to track your website's traffic, conversion rates, and revenue. This will help you identify which products are selling well, which channels drive the most traffic, and where improvements can be made.
- Compliance: Always comply with the guidelines of the affiliate program and disclose any affiliate links included in your content.
By following these steps, you can increase your chances of ranking higher in SERPs, and thus attract more targeted traffic to your website.
Remember, SEO is a long-term strategy, and it may take some time to see results, but with the right approach and by continually refining your strategy, you can achieve the desired outcome.
How to get accepted into more affiliate programs?
Here are some tips for increasing your chances of getting accepted into more affiliate programs:
Create a professional-looking blog or website - Many affiliate programs require your own website or blog to be approved. Make sure your blog or website is well-designed and looks professional.
Publish high-quality content - Having a blog with a few posts already published can help show that you are serious about blogging and will be able to drive sales through your affiliate links.
Use your blog or website email address when applying - This can give the impression that you are a professional blogger or website owner rather than just someone looking to make a quick buck.
Only apply to relevant affiliate programs - Only apply to programs that are a good fit for your blog or website's niche.
Keep your blog or website regularly updated - This will show that you are committed to your blog or website and will be more likely to generate sales through your affiliate links.
One way to increase your chances of getting accepted into more affiliate programs is by building a strong online presence. This can include having a well-designed website or blog with high-quality content, a large social media following, and a good reputation in your niche. Having a track record of successful affiliate marketing campaigns can also be beneficial.
Another important factor is the niche you are in. Affiliate programs in some niches are more selective than others, so it can be helpful to research which programs are the most popular in your niche and target them first.
You can also reach out to companies and brands in your niche and inquire about their affiliate programs. Even if they don't have a formal program, they may be open to working with you individually.
Also, you can try to contact affiliate program managers or network managers and ask them for tips or advice on how to improve your chances of getting accepted.
By following these tips and being persistent, you can increase your chances of getting accepted into more affiliate programs.
This is the absolute way to scale your blog and make a wholesome profit through blogging monetizations.
Ultimately, you can create a profitable blog and make money online, even if you’re brand new.
You can do this while having a full-time day job.
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